Brief

Champion feature development of a low speed, high traction cruise control into the 2018 Ford Ranger and Ford F-150 Raptor.

Ford Trail Control is now available on high-spec Ford Off Road vehicles and alongside off-road feature packs.

Ford Motor Company

Feature Evangelism

Trail Control started as a small project based in Vehicle Research in Dunton in 2015.

Upon finding out about it through the grapevine in Australia, I brought together Vehicle Research, Program Management, Vehicle Engineering and Product Marketing together as a customer enhancing and profitable product feature to be included in the 2018 Ford Ranger to be reintroduced into the North American market.

HMI Interface

Building the feature from the ground up, I became the voice of the customer and designed HMI flows for engineering teams to deliver into production.