Dyson : Team Lead

“Deliver next generation of product experiences and develop next generation of creatives”

Approach

  • Dyson’s New Product Innovation (NPI) process focuses on intensive R&D, cutting-edge technology, and user-centric design.
  • Substantial investment in research, collaboration between engineers and designers, rigorous prototyping and testing to achieve cutting edge product experiences.
  • New emphasis on market research and consumer feedback to create innovative, efficient, and high-performing products.
  • This approach ensures Dyson consistently delivers groundbreaking products that set industry standards and meet consumer needs.
Dyson

Year

Role

Team

2019 – Present

Design Lead

New Product Innovation:
Wearables
New Concepts


Portfolio Note : For confidentiality purposes, this is a high level summary of process


Context

Dyson New Product Innovation (NPI) is where all projects starts.

An idea transforms into a design and into a product through a comprehensive approach to research, development, and design, ensuring that new products not only meet high standards of performance and reliability but also push the boundaries of technology and user experience.

Design Lead Responsibilities

Delivering projects + Fostering growth

Supporting external teams

Design Team outings