Case Study: Bonding moments
How might we help families create happy long lasting memories and bond through play?
At various companies I have worked with products that serve families – with Ford in particular we looked at how Adventure SUVs serve active families to enable active lifestyles as they create and enrich family time together.
As a case study, I dug deeper and broke down the problem statement to discover how to seed and fortify family bonding moments.
Case Study
Year
2021
Design Strategy
Central Thesis
I believe that :
“Every moment has the
potential to be a memory”
The product vision :
For a play experience, seed as many bonding moments, and then to turn them into memories that can be mentally jogged and re-experienced.
Product Strategy
Product Concept
